Prof. Dr. Julia Stehmann
Prof. Dr. Julia Stehmann teaches at the Institute of Management and Marketing at the Faculty of Business at Kiel University of Applied Sciences and serves as the faculty’s International Affairs Officer. She is also a member of the Senate and the Extended Senate of Kiel University of Applied Sciences.
Information on her modules can be found in the module database.
Since September 2024
International Affairs Officer, Faculty of Business, Kiel University of Applied Sciences
Since September 2022
Professor of Marketing and Statistics, Kiel University of Applied Sciences
2020
Doctorate, Faculty of Business Administration, University of Hamburg
2019 – 2022
Tchibo GmbH, Consumer Satisfaction Department
2017 – 2019
Lecturer in Marketing and Statistics, International School of Management, Hamburg
2014 – 2018
Research Associate, Chair of Marketing and Customer Insight, University of Hamburg
2012 – 2014
Getriebebau Nord GmbH & Co. KG, Strategic Purchasing
2011 – 2012
Mammut Consulting GmbH, Restructuring
2010 – 2012
Master of Science in Management, University of Göttingen
2010
Wetreu Unternehmensberatung GmbH, Strategy
2007 – 2010
Bachelor of Science in International Management, University of Flensburg
Research interests
Marketing in the context of non-profit organizations and SMEs
Influencer marketing and advertising recognition
Application of AI in marketing
Projects
- Praxisprojekte mit dem Haus- und Nutztierpark Arche Warder including projects on fundraising, target group analysis, and digital marketing strategies
- Practical project with Meifort, an agricultural and construction machinery dealer and repair company: target group analysis and development of buyer personas in a business-to-business context
- Kreativworkshop mit Czernys Küstenbrauerei in den IDW:Development of social media campaigns
Memberships
Arbeitsgemeinschaft für Marketing, in particular in the working group KI & Marke(ting)