Prof. Dr. Gordon Eckardt
General Business Administration and Marketing
24149 Kiel
Room: C03-3.21
Prof. Dr. Gordon Eckardt teaches at the Institute of Management and Marketing at the Faculty of Business at Kiel University of Applied Sciences.
Information about the individual courses can be found in the module database.
Since October 2005: Professor of Business Administration and Marketing at Kiel University of Applied Sciences, Institute of Management and Marketing
February 2016 – July 2017, November 2014 – May 2015, and November 2012 – March 2013: Visiting Professor and Senior Lecturer at the University of the Sunshine Coast, Queensland, Australia
2001 – 2005: Volkswagen AG; Original Parts Sales Division, Business Development for the Original Parts Segment; Group Marketing Division, Departments of Corporate Brand Strategy, Corporate Distribution Strategy, and Marketing Communication
2002 – 2007: Managing Director of InnoThink Akademie e.V., Göttingen
1997 – 2001: Research Associate at the Institute of Marketing and Trade, University of Göttingen
1997 – 2001: Doctorate (Dr. rer. pol.) at the University of Göttingen; Dissertation: Qualification requirements for category managers
Since 1995: Freelance management trainer and consultant
1990 – 1995: Studies in Business Administration at the University of Göttingen
Research interests
Business model development, in particular servitization and subscription-based business models
Entrepreneurship, especially entrepreneurial education and corporate entrepreneurship
B2B/industrial goods marketing
Use and optimization of action-oriented teaching methods (in particular business simulations)