Public Relations and Corporate Communications

“Public relations and corporate communications provided me with the perfect foundation for entering the media and communications industry. Thanks to the mix of practical projects, optional modules and an internship, I was able to discover which areas really suit me and build my career path around them.”

Marketing Manager, Statista

 “Studying Public Relations and Corporate Communications has, above all, helped me to understand the interplay between corporate communications and the media. Data-driven storytelling plays a major role in my work in PR – and the degree programme prepared me very well for that too.”

Junior Corporate Communications Manager, kununu

“As CSR Officer at Holstein Kiel, I benefit from my degree in Public Relations and Corporate Communications, as well as the subsequent Master’s in Applied Communication Studies. The practical, broad-based course provided me with a solid technical foundation as well as key soft skills such as empathy, communication skills and the ability to work in a team. In a working world where AI is becoming increasingly important, these skills are growing in significance. Today, they help me in my sustainability work on a daily basis.”

Corporate Social Responsibility Officer, Holstein Kiel

“Today, as a Brand Strategist at brandtouch° (a strategic brand consultancy and communications agency), I lay the foundations for brands’ communications at every touchpoint. My degree, and particularly the project work, helped me develop an understanding of holistic communication, which is a great help to me in my day-to-day work.”

Lisa Sendlmeier-Brunk, Brand Strategist at brandtouch GmbH

“The ÖuU degree programme prepares you for a wide range of career paths. I now work as deputy editor-in-chief at a radio station, and I know that the skills I learnt during my studies are useful in any creative job. In particular, the practical focus of the (sometimes interdisciplinary) project work provides a realistic insight into the world of work, and the contacts I made are worth their weight in gold.”

Deputy Editor-in-Chief, Radio Schleswig-Holstein (R.SH)

 “The comprehensive introduction to all the fundamentals and the opportunity to specialise provided me with the ideal foundation for starting my career. In particular, the small study groups and close collaboration with industry partners on the Public Relations and Corporate Communications degree programme made it easier for me to successfully apply theory in practice.”

Digital Communications Consultant, komm.passion

“Through my degree at the HAW, I learnt how the media work – from both an academic and a practical perspective. I apply much of what I learnt during my degree on a daily basis in the field of political communication, and I can see that the knowledge I gained works in practice.”

Deputy Press Officer at the Schleswig-Holstein Ministry for the Environment

“During my degree, I was able to combine theoretical knowledge wonderfully with practical application, which gave me a great foundation for starting my career. The degree programme covers a very broad range of topics, and once you’ve graduated, virtually all doors are open to you. For me, the work placement at a local news desk towards the end of my degree was particularly helpful. It gave me the chance to gain in-depth insight into the workings of a newsroom and to find my dream job as an editor.”

Online Editor, Cosmopolitan / Bauer Xcel Media

“Whilst studying public relations and corporate communications, I learnt how effective teamwork works and acquired important foundational skills in communication – including through practical experience. When it comes to climate adaptation in particular, it is not just technical knowledge that matters, but also effective public relations, as well as internal communication and engagement.”

Climate Adaptation Manager, City of Rendsburg