Media Conception and Design
Master’sDegree: Master of Arts (M. A.)
Length of Study: 3 semesters
Course content: German and English
Enrolment: each summer term (no admission restrictions)
Application deadlines for the first semesters of study: November until 15.03. of each year (summer term)
Application deadlines for the higher semesters of study: November until 15.03. of each year (summer term), May until 15.09. of each year (winter term)
Your future with a degree in Media Conception and Design
Digitization is transforming our society at a rapid pace. Media is a central driver of change in this process, in that it informs, entertains, connects and shapes our perception. In the Master's program in Media Conception, students acquire in-depth knowledge and practical skills in one and a half years to develop cross-media formats, applications and content strategies that are both technologically innovative and socially responsible.
They deepen their understanding of the complex relationships between media, culture and business and learn to think and act in a scientifically sound way – key qualifications that optimally prepare them for future challenges in the media industry.
Good reasons to study Media Conception and Design at Kile UAS
- Comprehensive and practical knowledge for actively shaping the digital transformation.
- In-depth insights into the interactions between media, business and society.
- Development of future-oriented media formats and strategies in close cooperation with companies and institutions in the region.
- Strategic design of innovative, cross-platform solutions.
- Good compatibility of studies and career (part-time studies also possible).
Philipp Spieck
On the Master’s programme in Media Design, I not only learnt a great deal about the latest media technologies, but also had the freedom to apply this knowledge in practical semester projects. It was during my studies that the idea for founding my start-up first took shape. We are now well established in the market and are carrying out projects for clients throughout Germany.
Founder and Managing Director of Screenable GmbH – Live-Marketing Games
Lisa Vollack
What I’ve gained most from the Master’s in Media Design is the ability to provide well-founded justifications for creative and strategic decisions whilst also critically questioning them – something that guides me in my day-to-day work as a UI/UX designer. My in-depth study of media impact and media psychology also helps me to better understand users and to approach design with a long-term perspective.
I also found it particularly valuable to have the freedom to focus on UX design early on in my degree, whilst at the same time gaining insights into other topics such as cross-media concepts and the impact of advertising. This combination of theoretical depth, practical application and the ability to set my own priorities has really helped me develop professionally.
UI/UX Designer, assono GmbH
Moritz Schütze
The degree programme enabled me to engage in-depth with the systematic development of communication strategies and media content. The strong practical focus and the opportunity to set my own areas of specialisation prepared me very well for my transition into professional life. The course content continues to shape my day-to-day work to this day and helps me to analyse problems in a structured way, understand stakeholders and develop targeted solutions based on this understanding.
Communications Designer at DOMCURA AG
Yasmina Naumann
As a PR consultant, I work every day at the interface between businesses, the media and the public. The Master’s in Media Concept Development has, above all, given me a strategic understanding of the media: how topics emerge, how they spread, and how to present content in a way that makes it relevant to different target audiences.
The conceptual and analytical approach, which was strongly emphasised during my studies, remains particularly helpful to me to this day. In my day-to-day work, this means quickly getting to the heart of complex issues, developing narratives and devising communication strategies that align with both the brand and the logic of the media.
The Master’s programme has thus given me a vital foundation not only for implementing communication at an operational level, but also for thinking strategically about topics and working with my clients to develop stories that actually make an impact.
Yasmina Naumann, Senior PR Consultant at Achtung! Native GmbH
Jasmin Meziou
“The Master’s in Media Design taught me to think through the crucial step before implementation: who is this being created for, why, and in what context? This is precisely the foundation of my day-to-day work – whether I’m advising museums on their digital transformation or designing immersive XR applications for cultural institutions.
Particularly valuable was the opportunity to focus on immersive media and to develop this area consistently. The programme not only gave me the conceptual tools, but also the framework to turn this into a career that truly brings technology and cultural outreach together.”
Head of Concept Development and Implementation for Culture & Science at Dataport
- certificate for a first completed, professional media-oriented degree with a minimum grade of 2.0 (good), in which the central focus was the fundamental content of media and communication studies but also media production
- a first professionally qualifying, closely related media studies degree with a grade of at least 2.0 (good) which specifically dealt with media and communication issues. Closely related are degree courses which included at least 60 credit points for compulsory fundamental and/or course-specific skills, e.g. fundamental academic and practice-oriented examination of the mass media of newspaper, magazine, photography, film, radio, television, computer and video games as well as interactive network media. The academic and practical skills included the following subject areas: media theory, media analysis, media use and impact research as well as the creation of mass media content and applications (in particular print media, radio, film, television, video and computer games and digital network media).
if the previous course comprised less than 210 credit points, but at least 180 credit points, the missing skills must be made up. This does not apply to the above-mentioned specialist skills. As a rule, a total of 300 credit points should be achieved. Applicants will be informed of the skills to be made up and the latest possible time for their proof of achievement at the beginning of the course by the examination board.
- evidence of English language skills that correspond to at least level B 2 of the Common European Framework of Reference for Languages. Example of accepted evidence can be found in Section 7 of the Examination Regulations for the master’s degree in Applied Communication Studies
Please apply in good time so that you can start your studies smoothly!
Information about the date of the first term student welcome event, and thus the start of your studies, can be found here.
The processing time for your application can take up to 2 weeks and the last possible date for enrolment is 31st March for the summer semester and 30th September for the winter semester.
Applications for the first semester of study:
- November until 15.03. of each year (summer term)
Applications for higher semester of study:
- November until 15.03. of each year (summer term)
- May until 15.09. of each year (winter term)
Information on application deadlines and procedures for applicants with a foreign university entrance qualification can be found at https://www.haw-kiel.de/en/degree-courses/information-for-prospective-students/international-applications
Documents to be submitted (as upload):
- evidence of the above-mentioned university degree (bachelor’s certificate, performance overview with grades, etc.) or if the first university degree was not completed: proof that a maximum of 15 of the credit points required for the bachelor’s degree are still outstanding with a provisional average grade
- certificate of university entrance qualification
- certificate in the event of a name change (e.g. marriage certificate)
- if applicable, evidence of sufficient German language skills for applicants without a German university entrance qualification and without a German university degree (enrolment requirement in the case of admission)
Once your application documents are received by the Kiel University of Applied Sciences, they are checked for form and content by the Student Secretariat and the Examinations Office or the Examination Board of the degree program.
When your documents have been checked positively, you receive an invitation to enrol.
You are informed of the enrolment deadline with the notification of admission. If enrolment is not made on time, the right to the study place expires irrevocably. You can find more information on enrolment here.
If the examination of your documents reveals that the admission requirements have not been not met, you will receive a rejection notice with a corresponding justification.
There is a compulsory fee charged each semester for the Student Services Authority, the student body, the Administration fee and the semester travel ticket.
Also, there is an administration charge for enrolment. This charge is non-refundable.
Additional information on the above-mentioned fees and charges
Questions?
Further info on study courses in the Faculty of Media / Civil Engineering
Degree Course Management Prof. Dr. Patrick Rupert-Kruse
Still undecided? Here you can find study advice
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